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1 Competitor Relationship Management
Business: CRMУниверсальный русско-английский словарь > Competitor Relationship Management
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Relationship marketing — is a form of marketing developed from direct response marketing campaigns conducted in the 1970 s and 1980 s which emphasizes customer retention and satisfaction, rather than a dominant focus on point of sale transactions. Relationship marketing… … Wikipedia
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Topic outline of business management — For a more comprehensive list, see the List of management topics. Management is the art of getting things done through people. mdash;Mary Parker Follett . It is the process of leading and directing all or part of an organization, often a business … Wikipedia
Outline of business management — See also: Index of management articles The following outline is provided as an overview of and topical guide to management: Management – act of getting people together to accomplish desired goals and objectives using available resources… … Wikipedia
Earned value management — (EVM) is a project management technique for measuring project performance and progress in an objective manner. EVM has the ability to combine measurements of scope, schedule, and cost in a single integrated system. Earned Value Management is… … Wikipedia
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Outline of marketing — The following outline is provided as an overview of and topical guide to marketing: Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individuals or group s needs and… … Wikipedia
List of marketing topics — This is a list of marketing topics. Marketing fundamentals * [ [Marketing] * Consumer * Business Marketing * Core * Customer ** Customer lifetime value (CLV) ** Customer relationship management (CRM) * Marketing mix * Marketing orientation, also… … Wikipedia